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Amazon’s global shoppers just can’t get enough of made-in-India products — Quartz

Written by Art Make In India


From ethnic clothing to copper cocktail glasses, Made-in-India products are all the rage among global online shoppers.

In 2017, Amazon registered a 500% increase in international orders for Indian products over 2015 when its Global Selling Program was first launched in India, the company said in a report. The scheme lets the country’s vendors enlist on Amazon and sell to customers worldwide.

Indian exporters saw a 224% growth in their global business in 2017 alone, the report said. The growth is a result of Amazon’s partnerships over the last year with firms such as ayurvedic products maker Dabur and various state-owned handloom product units like Tantuja and Jharcraft.

Home décor and handicrafts
Bed sheets and duvet covers
Dinnerware and copper mugs
Art supplies and writing instruments
Ethnic and women’s wear
Kitchen linen
Leather messenger bags

Other products gaining popularity include sporting equipment, baby clothes, tea, shoes, bags, gemstones, jewellery, and t-shirts.

Shoppers aren’t just buying Indian products but also finding unique ways to use them, Amazon has found.

For instance, Indian bed sheets are being used as beach towels, throws, and wall hangings; ghee (clarified butter) often goes into enhancing coffee flavours; copper tumblers double up as beer and cocktail glasses, and the Chandrika brand of ayurvedic soap is used to shave.

United States
United Kingdom

Amazon today lists over 90 million products from over 32,000 sellers from different parts of India, the company said.

Uttar Pradesh

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Art Make In India

ART MAKE IN INDIA FOUNDATION is a Non profitable organization whose focus is to strengthen the Indian artisans and help them elevate Indian culture and heritage by increasing the Indian handicraft products. We give a platform to the artisans to sell their products all over India and worldwide along with various services like payment services, packing services, shipping services, etc. which are provided to them free of cost. The founder of the company Mrs. Shilpa Sharma is an artist herself and has been in this field for the past 22 years and has known the struggles faced by various artists. She took the initiative to aid the artisans in the form of this company and strongly believes that the art of the country should be promoted worldwide.

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